Writer and co-creator Scott Peters announced on December 18, 2007 that due to the ongoing Writers Guild of America strike, budgetary problems, and lower-than-anticipated ratings, The 4400 had been cancelled and would not be returning for a fifth season, despite the fourth season’s cliff-hanger. In April 2008, the campaign shifted to target Jeff Zucker, president and chief executive officer of the NBC/Universal TV group, again without success.